ODETTE LAFRANCE
· Multidisciplinary Artist
· Creative Director
· Founder, Empower Your Power
Odette Lafrance is a multidisciplinary artist and creative director based in Rome, working across painting, ceramics, and photography. Her practice moves between abstract landscape, sacred geometry, and pop portraiture — three languages for the same instinct: to make the invisible visible.
Before turning fully to art, she spent over 35 years as a creative director, building brand identities and visual strategies across Europe. That same discipline now shapes her work as an artist — precision in service of intuition.
She is also the founder of Empower Your Power, a personal development practice rooted in neuroscience and mindfulness.
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Current Exhibitions
2023/2024/2025: Exhibition of abstract works 'Connections with the Infinite' in Rome, at Piazza Navona, Palazzo Massimo. And on Saatchi Art an online international gallery.
2022/2024: Private exhibition in Abu Dhabi, setting up an exhibition of abstract works in a venue for an anniversary.
Permanent Exhibitions in Rome
Since 2016: Permanent exhibition at Dabliù locations in Rome, featuring Madonna (24 Artworks).
Since 2015: Permanent exhibition in a dental studio in Parioli, Rome (15 Artworks).
Debut in Abstract and Pop Art Exhibitions
2012-2017: Series of personal exhibitions in venues and private homes in New York, Miami, Montréal, Milan, Rome.
2010: Interactive experiential exhibition in Rome, engaging the public in a collective artistic creation.
2009: Exhibition of an abstract POP series in Rome, at Boutique Artèque, with total sales in a week.
2007: Creation of the first 'Pop Portrait' for Giovanna Fendi Caruso, inaugurating the 'Pop Portraits' series.
2007: 'Landscapes of Light', second personal exhibition in Paris, France, at the 'Mairie Le Marais'.
2006: First personal exhibition in Tel Aviv, Israel, 'Landscapes of Light',
2001: Birth of her son, another masterpiece!
Development and Expansion in the Digital World and AI
2023-2024: Innovative use of AI, integration into some projects.
2010-2024: Advanced skills in Marketing and Social Media.
2006-2024: Development in digital illustrations, digital Pop portraits, sketches for animation, digital photography and retouching, website design and creation.
Creative Turn and Personal Studio in Rome
1996: Awarded for creating an original setup at the Rome Fair.
1994: Birth of her daughter, a masterpiece!
1989: Inauguration of her own Art Studio, blending creativity and innovation.
1987: Relocation to Rome and opening of a Graphic Design studio, introducing computerized graphics.
Other Training Paths: Visualization and Awareness
2009-2023: Certifications as an Instructor in Mindfulness©, Role-Playing, and Breathing techniques, integrating these disciplines into her Creative process.
2006-2009: Training in intentional Visualization and various forms of Meditation.
Education and Early Career in Montréal, Canada
1982: Graduated in Communication Arts in Montréal, Canada. During this period, Odette Lafrance refined her artistic and design skills, focusing her studies on Graphic Design, Communication, photography, and live illustration. She also engaged in print project development, including screen printing.
Initial Recognition: Odette stood out by winning 2nd place in a design contest, creating a limited edition, numbered screen-printed artwork, awarded as a prize to members of a winning soccer team in Montréal.
1982: Began her professional career as a Graphic Designer at OVE DESIGN. In this role, Odette worked on Branding and Corporate Identity projects, creating creative setups for photo shoots, and producing a long series of illustrations for an acrylic product line for boats and gardens, on request from Disney's OVE Industrial Design department.